Founded in July 2013, our company has grown from a modest peripheral manufacturer into a globally recognized innovator in the gaming accessories industry. Headquartered in Shenzhen, China, we specialize in designing and producing high-quality video game peripherals, including wireless and wired controllers, arcade sticks, mechanical keyboards, mice, and charging docks. Over the years, we have established ourselves as a trusted partner for gamers worldwide, known for our distinctive approach of blending retro aesthetics with modern technology.
Our journey began with a simple but profound vision: to honor the legacy of classic gaming while embracing the innovations of the present. Many of our product designs draw inspiration from iconic retro video game consoles, reimagining beloved forms with cutting-edge internals. This philosophy of "new technology, retro appearance" has become our signature, resonating with both veteran players who cherish nostalgic memories and younger gamers seeking distinctive, high-performance gear.
We are proud to have earned official licensing from major platform holders, including Microsoft for Xbox-branded accessories. Our commitment to excellence has also been recognized with multiple international design awards, including the prestigious Red Dot Award. These accolades reflect our dedication to craftsmanship, innovation, and user experience—values that guide every stage of product development, from initial concept to final production.
Our product lineup is extensive and versatile, catering to PC, Xbox, Nintendo Switch, Android, and iOS platforms. Flagship series such as the Ultimate and Pro lines of controllers have become industry benchmarks for quality and reliability. Beyond controllers, we offer mechanical keyboards, arcade sticks, mobile gaming grips, and charging solutions, all engineered with precision and a deep understanding of what gamers need.
Beyond products, we are driven by a vibrant global community of gamers. We actively engage with our users to understand their evolving needs, continuously refining our offerings based on real-world feedback. We are also committed to sustainability and ethical practices, manufacturing with high-quality materials, emphasizing long-term durability, and working with suppliers who share our values. As we look ahead, we remain dedicated to our founding spirit: to create, evolve, and play together—fostering a global community united by the joy of gaming.